boston accent BRANDING

Boston Accent

Concept, Design


Boston Accent is an independent Boston-based literary journal. Written accent marks are used to evoke the phonetic sound of a spoken Boston accent– "Bõśtøn Âcçent” becomes "Bahztun Axezent” when pronounced out loud.  To represent the publication’s diverse contributors, the marks themselves are pulled from a variety of languages. The design system also pays homage to Boston’s rich Revolution-era heritage of independent publishing through the use of transitional-serif typography.