Boston accent BRANDING

Boston Accent

Concept, Art Direction, Design




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Boston Accent is an independent Boston-based literary journal, which seeks to promote diverse and underrepresented voices. 

Written accent marks are used to evoke the phonetic sound of a spoken Boston accent– "Bõśtøn Âcçent” becomes "Bahztun Axezent” when pronounced out loud.  To represent the publication’s diverse contributors, the marks themselves are pulled from a variety of languages. The design system also pays homage to Boston’s rich Revolution-era heritage of independent publishing through the use of transitional-serif typography –   a staple of 18th century printing.

 
 
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