Card V Card, MSCHF
Branding, Website, Packaging
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Branding: Christina Bull
Packaging Design: Christina Bull
Web Design: Christina Bull
Animation: Joanna Lin
Photography: Kendall Mills
Web Development: Jonny Thaw
Production: Stephen Tetreault
Creative Direction: Lukas Bentel, Kevin Wiesner
Card V Card was a social experiment where thousands of participants received debit cards linked to the same bank account. Money was deposited into the bank account at random times and amounts. Participants needed to race to spend the available funds before they could be depleted by other cardholders. The exact bank balance was undisclosed, creating a tension between spending money quickly and not exceeding the available balance.
Card V Card
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Card V Card ✶