Card V Card, MSCHF
Branding, Website, Packaging

  • Branding: Christina Bull
    Packaging Design: Christina Bull
    Web Design: Christina Bull
    Animation: Joanna Lin
    Photography: Kendall Mills
    Web Development: Jonny Thaw
    Production: Stephen Tetreault
    Creative Direction: Lukas Bentel, Kevin Wiesner

Card V Card was a social experiment where thousands of participants received debit cards linked to the same bank account. Money was deposited into the bank account at random times and amounts. Participants needed to race to spend the available funds before they could be depleted by other cardholders. The exact bank balance was undisclosed, creating a tension between spending money quickly and not exceeding the available balance.


Card V Card

Card V Card ✶