Eat the Rich Popsicles are ice cream bars designed to resemble billionaires – Jeff Bezos, Elon Musk, Jack Ma, Bill Gates, and Mark Zuckerberg. The popsicles were sold for a limited time via ice cream trucks in LA and NYC. Between the product’s hypocritically high $10 price point and their momentary status as viral props for social media clout, Eat the Rich Popsicles commodified an anti-capitalist rallying cry as a means to parody corporate neoliberalism.