Key4All, MSCHF
Branding, Packaging, Website
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Branding: Christina Bull
Packaging Design: Christina Bull
Web Design: Christina Bull
Animation: Joanna Lin
Web Development: Jonny Thaw
Photography: Kendall Mills
Production: Hope Harrison
Manufacturing: Hope Harrison, Arya Tabatabai
Creative Direction: Lukas Bentel, Kevin Wiesner
Key4All was a social experiment where 5,000 participants received keys to the same car – a 2004 PT Cruiser. To locate the car, participants could call a hotline that reported the vehicle’s GPS coordinates. If found, the car could be driven, but never without risk of being taken by another key-holder. The car traveled across the entire U.S. before becoming impounded. Along the way, it was repaired, repainted, and loved by the Key4All community.
Key4All
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Key4All ✶
The car traveled across the entire contiguous U.S before becoming impounded in California.
MSCHF retrieved the impounded car and exhibited it at Art 2 at Perrotin Gallery LA