Key4All, MSCHF
Branding, Packaging, Website

  • Branding: Christina Bull
    Packaging Design: Christina Bull
    Web Design: Christina Bull
    Animation: Joanna Lin
    Web Development: Jonny Thaw
    Photography: Kendall Mills
    Production: Hope Harrison
    Manufacturing: Hope Harrison, Arya Tabatabai
    Creative Direction: Lukas Bentel, Kevin Wiesner

Key4All was a social experiment where 5,000 participants received keys to the same car – a 2004 PT Cruiser. To locate the car, participants could call a hotline that reported the vehicle’s GPS coordinates. If found, the car could be driven, but never without risk of being taken by another key-holder. The car traveled across the entire U.S. before becoming impounded. Along the way, it was repaired, repainted, and loved by the Key4All community.


Key4All

Key4All ✶

The car traveled across the entire contiguous U.S before becoming impounded in California.

MSCHF retrieved the impounded car and exhibited it at Art 2 at Perrotin Gallery LA