MSCHF Scout Cookies, MSCHF
Branding, Packaging, Website

  • Branding: Christina Bull
    Packaging Design: Christina Bull
    Web Design: Christina Bull
    Web Development: Jonny Thaw
    Photography: Kendall Mills
    Model: Jesse Lane
    Manufacturing: Hope Harrison
    Production: Kate Fittinghoff
    Creative Direction: Lukas Bentel, Kevin Wiesner

MSCHF Scout Cookies were sold in bulk quantities of 528 boxes per unit. In addition to hundreds of cookie boxes, each sales kit included several full MSCHF Scout uniforms, tabletop sales displays, and a sales guide. Only 3 sales kits were available for purchase, meaning each buyer held a near-monopoly over the entire MSCHF Scout Cookie inventory. Purchasers were encouraged to resell the cookies for personal profit.


MSCHF Scout Cookies

MSCHF Scout Cookies ✶