MSCHF Sneakers App, MSCHF
UX, UI, Prototyping

  • UI Design: Christina Bull
    UX Design: Christina Bull
    Prototyping: Christina Bull
    Product Photography: Kendall Mills
    Animation: Joanna Lin
    Product Management: Borian Tchernev
    Lead Engineering: Ramdane Sennoun
    iOS Engineering: Mario Iannotta
    Android Engineering: Jakob Krause
    QA Engineering: Muhammad Abuzar
    Creative Direction: Lukas Bentel, Kevin Wiesner

Sneakers are a rich cultural format that sit at a nexus of fashion and investing. MSCHF’s footwear design program aims to explore sneakers as an artistic medium. The MSCHF Sneakers app is a designated channel to showcase MSCHF’s unique footwear designs as compelling visual art objects while also functioning as a practical e-commerce space for purchasing products.


MSCHF Sneakers App

MSCHF Sneakers App ✶

The main screen of the MSCHF Sneakers app contains a curated portfolio of shoes presented as captivating visual art objects.

The angle of the shoes shift in relation to the angle of the user’s device, creating the illusion of a physical, gallery-like space.

As a reflection of MSCHF’s aggressive “drop” schedule, the primary screen of the app is organized as a vertical timeline of past, present, and future shoe releases.

The secondary screen of the app contains a traditional product grid that allows users to shop for non-limited edition shoes.

Robust product detail screens showcase a large photo gallery and provide extensive information on materials, sizing, release timing, and pricing.

The app also supports saving user‘s shoe sizes, adding multiple payment methods/shipping addresses, and checking out with multiple items.