Sacred Seltzer, MSCHF
Branding, Packaging, Website

  • Branding: Christina Bull
    Packaging Design: Christina Bull
    Web Design: Christina Bull
    Lifestyle Photography: Minu Han
    Product Photography: Kendall Mills
    Animation: Joanna Lin
    Web Development: Jonny Thaw
    Production: Ali DeCesare
    Creative Direction: Lukas Bentel, Kevin Wiesner

  • The Dieline
    Inverse
    Highsnobiety

Sacred Seltzer is a hard seltzer beverage made with real holy water. It contains 95% priest-blessed holy water, 5% alcohol, and is available in a 6 pack of three flavors – mango, cherry, and lime. The holy water used to create Sacred Seltzer was blessed in 2022 by an ordained catholic priest who performed the ceremony in the facility where the seltzer was produced.

Sacred Seltzer

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Sacred Seltzer ✶